Shopper Marketing
Influence decisions at the point of purchase. We activate campaigns across platforms like Instacart, DoorDash, and retailer marketplaces to drive visibility where buying decisions actually happen. Shopper marketing is the bridge between brand awareness and the cart — and in an environment where attention at shelf is scarce, being visible at the moment of intent is everything.
Why Choose This Service
- Point-of-purchase influence
- Strong conversion performance
- Retail-specific expertise
- Designed for velocity and trial
+800% Amazon sales growth for a portfolio brand
+250% increase in spend across a multi-brand portfolio
Measurable sales lift tied to shopper activations
Margle Media 2026
Our Approach
We start with data-driven strategy, create engaging content, measure performance, and optimize continuously.
Strategize
Every approach starts with understanding the audience, competitive landscape, and the platforms that matter most. From there, we identify opportunities, develop creative concepts, and apply best practices to shape a focused strategy.
What's Included
Everything you need to succeed with shopper marketing.
Shopper Platform Setup and Management
We set up and manage campaigns across Instacart, DoorDash, and other shopper platforms — handling targeting, bidding, and pacing from day one.
Sponsored Product and Placement Strategy
We identify the highest-value placement opportunities for your products — prioritizing where your buyers are most likely to add to cart.
Creative Direction and Campaign Concepting
We develop shopper-specific creative and messaging aligned to the purchase context — built for the moment of decision, not brand awareness.
Asset Creation and In-House Editing
Our team produces all shopper creative in-house — meeting platform specs and optimizing for the browse-to-buy environment.
Promotional and Launch Support
We activate around promotions, seasonal moments, and new product launches — maximizing visibility when buyer intent is at its peak.
Add-to-Cart and Retargeting Tactics
We deploy retargeting strategies that re-engage shoppers who viewed but did not purchase — recovering abandoned intent with precise, timely messaging.
Sales and Performance Reporting
We report on attributed sales, units moved, and ROAS — with clear visibility into what each platform and tactic is contributing to retail velocity.
Results That Speak
Real outcomes from real clients. Here is what we have delivered.
Why brands choose Margle
We have heard the hard questions. Here is how we answer them.
Need stronger retail velocity?
We focus shopper media where transactions actually happen — on the platforms and placements where purchase intent is highest and attribution is direct.
Unsure which platforms to prioritize?
We map your shopper investment to audience size, margin potential, and competitive density by retailer — so your spend goes where it will actually move product.
Need measurable sales impact?
Shopper marketing has direct purchase-linked measurement. We tie every activation to conversion-focused KPIs — not just awareness metrics — so you see the return clearly.
Margle Media
Win the moment of purchase.
The cart is the conversion. Let's own the path to it.
Platform
Targeting
Creative
Sales Lift
Influence the moment of purchase.
Drive visibility on platforms where buying decisions happen — as a focused lever or integrated retail strategy.
Common Questions
Everything you need to know about how we approach shopper marketing.
No. It is effective for any brand that sells through marketplace and retailer ecosystems — from established CPG brands to emerging DTC players expanding into retail.
Yes. We integrate shopper marketing into omnichannel plans — using brand media to build awareness and shopper media to convert it at the point of sale.
We activate on Instacart, DoorDash, Uber Eats, Walmart+ and other retailer-specific shopper platforms — prioritized by where your products are sold and where your buyers shop.
Platform-specific reporting gives us direct sales attribution — units sold, revenue generated, and share of shelf captured. We report these against cost to get a clean ROAS picture.
Yes. We produce shopper-specific creative that meets platform requirements and is optimized for the browse-to-buy context — different from brand or social creative.
Yes. Shopper media is an effective launch tool — it puts new products in front of buyers who are already in the mindset to purchase in your category.
Related Services
Explore other services that complement shopper marketing.
Strategy Development
Data-driven, full-funnel strategies built around your business goals, audience behavior, and budget, ensuring every channel works together to drive measurable, scalable growth.
Paid Social
Performance-driven paid campaigns that use creative, targeting, and optimization across social campaigns to drive awareness, engagement, and efficient conversions at scale.
Photo + Video Production
Photo and video production is where strategy meets storytelling by bringing your brand to life through intentional visuals designed to perform across every channel, from paid media to organic social and beyond.