Retail Media
Retail media is redefining performance marketing. We manage advertising across platforms like Amazon, Walmart, and Roundel, leveraging first-party retailer data to target consumers with precision and influence conversion at the digital shelf. Retail media closes the loop between brand investment and sales — because the data comes from the same place the purchase happens.
Why Choose This Service
- Direct access to high-intent shoppers
- Retail-specific strategy and execution
- Integrated with offsite and social media
- Measurable impact on sales velocity
+800% Amazon sales growth for a multi-brand portfolio
+250% increase in managed spend across a portfolio
Closed-loop purchase attribution from retailer data
Margle Media 2026
Our Approach
We start with data-driven strategy, create engaging content, measure performance, and optimize continuously.
Strategize
Every approach starts with understanding the audience, competitive landscape, and the platforms that matter most. From there, we identify opportunities, develop creative concepts, and apply best practices to shape a focused strategy.
What's Included
Everything you need to succeed with retail media.
Retail Media Strategy and Planning
We build retail media strategies tailored to each retailer's ecosystem — Amazon, Walmart, Roundel, and others — with budget and tactic prioritization by platform.
Sponsored Product and Display Ads
We manage sponsored product, sponsored brand, and display placements — building coverage across the full purchase funnel on each retail platform.
Audience Targeting Using Retailer Data
We leverage each retailer's first-party purchase data to target in-market shoppers with precision — reaching buyers when and where intent is highest.
Creative Direction and Campaign Concepting
We develop retail-ready creative that fits the platform context and merchandising environment — built to convert at the digital shelf.
Retail-Ready Asset Creation and In-House Editing
Our team produces all retail media assets in-house — ensuring specs, format requirements, and brand standards are met for every platform.
Promotional and Seasonal Support
We plan and execute around retailer promotional calendars, seasonal events, and deal periods — maximizing visibility when competition is highest.
Detailed Sales and Performance Reporting
We report on attributed revenue, ROAS, new-to-brand rate, and share of shelf — giving you a complete picture of retail media impact on your business.
Results That Speak
Real outcomes from real clients. Here is what we have delivered.
Why brands choose Margle
We have heard the hard questions. Here is how we answer them.
Need closed-loop visibility from impression to purchase?
Retail media provides direct purchase-linked measurement that most digital channels cannot match. Every dollar is tied to a sale through the retailer's own data.
Concerned about managing platform complexity?
Amazon Ads, Walmart Connect, Roundel, and similar platforms each have their own mechanics, bidding systems, and reporting quirks. We manage execution and optimization end-to-end.
Want stronger ROAS than traditional digital channels?
Retail media consistently outperforms broader digital on ROAS because it targets buyers actively shopping in your category. We prioritize tactics tied to conversion behavior, not awareness.
Margle Media
Own the digital shelf.
Retail media closes the loop. Fill out the form to start.
Amazon
Walmart
Target
Attribution
Win at the digital shelf.
Scale retail presence independently or connect it directly into your omnichannel strategy.
Common Questions
Everything you need to know about how we approach retail media.
We support major ecosystems including Amazon Advertising, Walmart Connect, Roundel (Target), Instacart Ads, and Kroger Precision Marketing — prioritized by where your products are sold.
Yes. Retail media performs strongly as a standalone channel and even better inside broader full-funnel programs where brand media drives awareness that retail media converts.
We optimize continuously — adjusting bids, keyword targeting, product page content, and placement mix based on ROAS, conversion rate, and competitive share of shelf data.
Yes. We manage the full suite of retail media formats — from sponsored product ads to programmatic retail DSP — structured around your funnel objectives.
Retail media converts demand that brand and social media creates. We align messaging, timing, and audience targeting so brand investment shows up in retail sales, not just awareness metrics.
We report on attributed sales, ROAS, new-to-brand customer rate, share of shelf, and competitive positioning — giving you a clear view of both efficiency and market presence.
Related Services
Explore other services that complement retail media.
Strategy Development
Data-driven, full-funnel strategies built around your business goals, audience behavior, and budget, ensuring every channel works together to drive measurable, scalable growth.
Paid Social
Performance-driven paid campaigns that use creative, targeting, and optimization across social campaigns to drive awareness, engagement, and efficient conversions at scale.
Photo + Video Production
Photo and video production is where strategy meets storytelling by bringing your brand to life through intentional visuals designed to perform across every channel, from paid media to organic social and beyond.