Paid Search
Capture demand at the moment of intent. Paid search ensures your brand shows up when customers are actively looking for what you sell. We structure campaigns that protect branded traffic, expand non-branded reach, and drive efficient conversions. In a category where everyone is bidding, structure and strategy separate the brands that win from the ones that just spend.
Why Choose This Service
- Intent-driven strategy
- Strong keyword and audience coverage
- Conversion-focused optimization
- Integrated with social and retail efforts
32.17% improvement in ROAS for a QSR brand
15.19% reduction in cost per purchase
112.64% increase in clicks for a financial brand
Margle Media 2026
Our Approach
We start with data-driven strategy, create engaging content, measure performance, and optimize continuously.
Strategize
Every approach starts with understanding the audience, competitive landscape, and the platforms that matter most. From there, we identify opportunities, develop creative concepts, and apply best practices to shape a focused strategy.
What's Included
Everything you need to succeed with paid search.
Search and Performance Max Setup
We build Search and Performance Max campaigns from the ground up — with clean structure, strong keyword themes, and conversion tracking in place from day one.
Keyword Research and Bidding Strategy
We identify high-value keyword opportunities across branded and non-branded terms — building a bidding strategy that balances coverage with efficiency.
Ad Copy Development and Testing
We write and test ad copy variations with clear hypotheses — identifying the messages that drive the highest-intent clicks and lowest cost per conversion.
Conversion Tracking
We implement and validate conversion tracking across all key actions — ensuring every optimization decision is based on real business outcomes.
Ongoing Optimization and Reporting
We continuously optimize bids, keywords, ad groups, and landing pages — reporting on ROAS, CPA, and impression share with full transparency.
Results That Speak
Real outcomes from real clients. Here is what we have delivered.
Paid Search
Cousins Subs
Increase in ROAS
High-intent search and performance tactics designed to capture demand and scale efficiency across the funnel.
Paid Search
Heritage Financial Credit Union
Increase in Clicks
A quality-first Google strategy built to drive efficient growth and higher-intent conversions.
Why brands choose Margle
We have heard the hard questions. Here is how we answer them.
Need quick, qualified visibility?
Paid search drives intent-based traffic immediately — no waiting for organic to build. When someone searches for what you sell, you are there on day one.
Concerned about efficiency and wasted spend?
Campaign structure, match type discipline, and negative keyword management are where most search accounts leak budget. We audit and rebuild around efficiency from the start.
Want better conversion quality, not just more clicks?
We align queries, landing page experiences, and offer messaging so the full path from search to conversion is intentional and consistent — not just the ad itself.
Margle Media
Capture demand in real time.
Your buyers are searching right now. Show up.
Keywords
Ads
Landing Pages
ROAS
Capture demand when it matters most.
Show up when customers are actively searching and convert that intent into revenue.
Common Questions
Everything you need to know about how we approach paid search.
Yes. Search performs well as a standalone channel and also strengthens broader full-funnel programs by capturing the demand that awareness channels create.
Yes. We protect branded demand — ensuring you own your brand terms — while expanding profitable non-branded reach for acquisition and category visibility.
We primarily manage Google Ads and Microsoft Advertising (Bing), prioritized by where your audience and competitive set are most active.
We build tightly themed ad groups with strong keyword-to-ad-to-landing-page alignment. Messy structure is one of the most common causes of poor search performance, and we fix it.
We provide landing page recommendations and can work with your team to implement them. Strong landing pages are often the fastest lever to improve conversion rate after the account is cleaned up.
We can typically launch a well-structured search campaign within 1–2 weeks of onboarding — faster if you have existing account data to learn from.
We report on impression share, click efficiency, conversion volume, ROAS, and cost per acquisition — with clear visibility into what is working and what is being adjusted.
Related Services
Explore other services that complement paid search.
Strategy Development
Data-driven, full-funnel strategies built around your business goals, audience behavior, and budget, ensuring every channel works together to drive measurable, scalable growth.
Paid Social
Performance-driven paid campaigns that use creative, targeting, and optimization across social campaigns to drive awareness, engagement, and efficient conversions at scale.
Photo + Video Production
Photo and video production is where strategy meets storytelling by bringing your brand to life through intentional visuals designed to perform across every channel, from paid media to organic social and beyond.