CTV
Streaming is the new prime time. CTV combines the storytelling power of television with digital precision targeting. We deploy high-impact video campaigns across premium streaming platforms to drive awareness, consideration, and retargeting opportunities. Unlike traditional TV, CTV gives you household-level targeting, measurable performance, and the ability to reach cord-cutters who have left linear TV entirely.
Why Choose This Service
- Premium, high-impact placements
- Advanced targeting vs. linear TV
- Strong brand lift and recall
- Integrated with digital performance strategy
725M+ impressions on a CTV-anchored campaign
Household-level targeting precision
Measurable reach across premium streaming inventory
Margle Media 2026
Our Approach
We start with data-driven strategy, create engaging content, measure performance, and optimize continuously.
Strategize
Every approach starts with understanding the audience, competitive landscape, and the platforms that matter most. From there, we identify opportunities, develop creative concepts, and apply best practices to shape a focused strategy.
What's Included
Everything you need to succeed with ctv.
CTV Strategy and Media Planning
We build CTV plans around your audience, competitive set, and funnel objectives — selecting the right inventory, daypart, and format mix.
Creative Concepting and Storytelling
We develop :15 and :30 second narratives built for the full-screen, lean-back environment of connected TV — not repurposed social content.
In-House Video Production and Editing
Our production team creates CTV-ready video in-house — handling scripting, production, editing, and delivery to platform specs.
Creative Placement and Optimization
We place and optimize CTV creative across streaming inventory — managing frequency, daypart, and audience targeting for maximum efficiency.
Audience Targeting and Geo-Layering
We target at the household level using demographic, behavioral, and geographic signals — reaching the right viewers in the right markets.
Frequency Management
We control how often your ad appears to each household — balancing awareness building with efficient impression pacing.
Brand Lift and Performance Reporting
We measure CTV impact through brand lift studies and cross-device attribution — connecting streaming exposure to downstream action.
Results That Speak
Real outcomes from real clients. Here is what we have delivered.
Why brands choose Margle
We have heard the hard questions. Here is how we answer them.
Think TV advertising is too broad and unmeasurable?
CTV enables household-level targeting, frequency controls, and cross-channel attribution that linear TV never could. You know who saw your ad and what they did next.
Need measurable brand influence, not just awareness?
We track CTV impact across channels — measuring lift in branded search, website traffic, and downstream conversion to give you a full picture of what CTV is doing for your brand.
Worried your creative will not fit the format?
We design CTV assets specifically for high-attention, full-screen environments. We also repurpose strong social or brand video into :15 and :30 CTV formats to maximize existing investment.
Margle Media
Your brand in every living room.
Streaming is the new prime time. Let's put you there.
Creative
Targeting
Placement
Lift
Scale visibility with impact.
Bring your brand to streaming platforms with measurable, high-attention placements.
Common Questions
Everything you need to know about how we approach ctv.
No. We can scope CTV programs to match growth goals and budget realities. CTV is accessible at a range of spend levels — you do not need a broadcast TV budget to run it effectively.
Yes. We position CTV as a brand awareness and retargeting amplifier in full-funnel plans — using CTV-exposed audiences as a targeting signal in paid social and search.
We access premium streaming inventory including Hulu, Peacock, Paramount+, Max, and programmatic CTV networks — prioritized by your audience and content context.
CTV runs :15 and :30 second video spots, typically non-skippable. We produce CTV-specific creative or adapt your existing video assets to meet platform specs.
We track reach, frequency, completion rates, and lift metrics — and where available, cross-device attribution that connects CTV exposure to downstream web and purchase activity.
CTV runs on connected TV devices (smart TVs, Roku, Apple TV) in a lean-back, full-screen environment. YouTube runs on all devices in a more fragmented context. Both have value — the right choice depends on your objective and audience.
Related Services
Explore other services that complement ctv.
Strategy Development
Data-driven, full-funnel strategies built around your business goals, audience behavior, and budget, ensuring every channel works together to drive measurable, scalable growth.
Paid Social
Performance-driven paid campaigns that use creative, targeting, and optimization across social campaigns to drive awareness, engagement, and efficient conversions at scale.
Photo + Video Production
Photo and video production is where strategy meets storytelling by bringing your brand to life through intentional visuals designed to perform across every channel, from paid media to organic social and beyond.