Johnsonville TikTok Launch
A storytelling-first TikTok strategy built to scale fast while staying true to Johnsonville's bold brand voice.
Client: Johnsonville
Key Results
followers in 10 months
increase in month-over-month views
increase in month-over-month engagement
Johnsonville partnered with Margle to establish and scale its presence on TikTok, introducing the brand to a new generation of consumers through authentic, platform-native content. Starting from zero, the goal was rapid growth without sacrificing brand personality.
Ground-Up Strategy
Margle led the creative strategy and content development from the ground up, defining the channel's voice, identifying trend opportunities, and producing all social content in-house.
Platform-Native Approach
Our team developed a comprehensive TikTok approach rooted in humor, cultural relevance, and creator-style storytelling, ensuring every post felt native to the platform while staying true to the brand.
Building Momentum
By leaning into trends, testing formats, and maintaining consistent publishing, the channel quickly gained traction and built momentum.
The Result
The result was audience growth and sustained engagement, positioning Johnsonville as one of the most recognizable and entertaining food brands on TikTok while driving ongoing momentum beyond launch.